AlphaAlpha Tyre & 4x4 Accessories Fitment Centre

Who we are

Who We Are

Alpha Tyre & 4x4 isn't just for bakkies and 4x4s — across East London.

Our Story

Alpha Tyre & 4x4 isn't just for bakkies and 4x4s — though that's where most of the build work happens. The workshop also handles performance and track cars, family runabouts and fleet vehicles across East London. From a daily wheel alignment to a full overlanding build ready for the Wild Coast and beyond, if it needs fitting, aligning, tuning or building, this is where it happens.

The Alpha Tyre & 4x4 team at the East London workshop reception

The Team

  • Deago — Alpha Tyre & 4x4

    Deago

    Hands-on with every build, from a wheel alignment to a full overlanding fit-out.

  • Jade — Alpha Tyre & 4x4

    Jade

    The first person you'll usually talk to — straight-talking, accommodating, gets it done.

  • Zaine — Alpha Tyre & 4x4

    Zaine

    Part of the team getting every build right, start to finish.

Inside The Workshop

  • Classic Land Cruiser and Suzuki Jimny up on the Peak two-post lifts inside the Alpha workshop
  • The Alpha tyre bay with scissor lifts, red tyre changers and the Maxxis RAZR wall
  • Hilux on the lift with winch bumper and bash plate fitted
  • Inside the Alpha workshop bays with a Ranger and Hilux on the lifts
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